LIGHTBLAST Logo

Legibility and distinctiveness.

To develop a logo for the Lightblast Video branded services offered by FTTH Communications. The logo must work at very small resolutions for broadcast quality video applications.

Meta 13 worked with FTTH (Fiber to the Home) to produce logo concepts that would identify with the progressive technology they use to implement their video and high-speed internet services. Utilizing our standardized logo creation process, we were able to come up with a mark that fit all of their requirements. The chosen logo was bold and simple, making for low resolution legibility, yet included uncomplicated embellishments to enhance it's distinctiveness. The logo design also harkens back to the rest of the FTTH brand and marketing efforts.